Corporate Identity & Product Branding
Corporate Identity & Product branding don’t differ that much in terms of one is aimed at the business and one specifically for the product or service. This gives the customer or client a representation of what you are about. Branding is basically a portrait of what you are about, shows your identity as such.
Why is it important to be seen and get the attention you require? Well the simple solution is to stand out from the crowd. The aim of a strong identity is to make your clients perceive you as what they were looking for.
It will set you apart from competitors within your niche market and it will also make ‘whatever’ worth talking about. After all word of mouth is one of the best forms of promoting businesses/products. It may even make you famous, think coca-cola or Mastercard.
Here at yoba we think that this is one of the most important factors and the good news is we’d be happy to help.